In order to create your content strategy, you must elaborate it step by step in order to to structure it with quality.
1. Choose your topics
The key question in this section is : How can I entertain my readers?
To answer this question in the best way possible, you also have to ask you 3 other questions :
- Which topics do I know well ?
- Which topics do I love ?
- Which topics do my audience is interested in ?
The common points between those are the topics you should talk about !
2. Choose content types
The range of possible contents is wide, therefore the selection of the various contents that will be involved in the selected platforms have to be chosen wisely regarding the wanted objectives that are previously fixed.
In order to have a better involvement and impact on of the community is very important to adopt the type of contents that will be :
- Most attractive to audience,
- Able to create to high standard &
- Best presents the topic
3. Set goals for the content
Contents can have different goals, but they all have to aspire to the following outcomes :
- Build brand awareness
- Bring more traffic to the site
- Generate leads
- Help build your social media community
4. Define actions your readers should take
All of this are set up to make the visitors take actions.
The actions actions that your readers can take are various, they have to match with the expected goals of the content.
Do I want my readers to :
- Think ?
- Share ?
- Analyse ?
- Buy ?
5. Set your Schedule
This is probably the most important part of the strategy, all of the strategy main points have to be establish in a limited timeframe.
This allows to see the results of every action and also to measure their effectiveness.